We need to make progress in the world of equal opportunities, which is why we are accelerating equal opportunities for everyone by sponsoring ambitious people, clubs and organisations. We don’t just do that financially, we also use coaching and our network to help them get ahead in sports, art, culture and society.
The road to success is full of obstacles for tennis players. For some, those obstacles are small, while for others they’re much bigger. But the right drive and support let you overcome anything. As the ABN AMRO Open’s main sponsor and organiser of the wheelchair tournament, we’re creating equal opportunities for all players, on and off the court.
A new sports season is about to kick off! The pitches are filling up with elite and amateur athletes who all have one thing in common: the drive to win. Unfortunately, this is not accessible to all. For people with a physical or mental disability, participating in sports is not a given. This is why - together with our partners - we have been championing equal opportunities in sport for over 23 years now. Because if we all have an equal start, anyone can be a winner.
World-class tennis players deserve a world-class platform, including players who use a wheelchair. That’s why we added the ABN AMRO World Wheelchair Tournament to the ABN AMRO World Tennis Tournament in 2009. Now a permanent fixture that is here to stay, the Wheelchair Tournament lets wheelchair tennis players give great performances at an international level and gives these world-class players the platform they deserve.
We believe that young people with new ideas and fresh energy can change the world. As the main sponsor of the Young Impact organisation, we help young idealists make progress with their idea or initiative for a positive impact on society. After all, we can’t let the fire in them die down due to a lack of resources, connections or expertise.
New problems require a new mindset. And that’s something designers are actually brilliant at. As a Dutch Design Week sponsor, we offer talented designers and their creations a platform, but ask them to also brainstorm on possible solutions to social issues, like sustainability and equal opportunities. Dutch Design can thereby form a bridge leading us to a cleaner and more inclusive society.
We need to make progress faster in the world of equal opportunities. That’s why we sponsor Ajax Women, so they can develop just as fast as the men.
ABN AMRO accelerates equal opportunities for all, by sponsoring ambitious people. Financially, but also by providing coaching.
